![]() If the search volume is low, you might need to reconsider your plans. By checking Google Trends, you can find the popularity of terms relevant to your business in specific locations. You are considering building a second location in Indianapolis, Indiana. It can give you insights into the seasonality of certain search terms or even help you gauge how much interest there is for your products in a geographic region.įor example, let’s say you are a brick-and-mortar business based in Columbus, Ohio. Google Trends is a valuable tool for conducting market research. Try these 11 ways to use Google Trends for content marketing. With the help of Google Trends, you can create better, more relevant content that your audience will want to read. How to Use Google Trends: 11 Innovative Ways Instead, you should compare search terms to search terms and topics to topics. Google Trends measures and ranks these categories differently, so accurately comparing search terms and topics is difficult. A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. Google Trends gives you information on both search terms and topics. It gives you insights into the seasonality of search terms or even helps you gauge how much interest your products have in a certain geographic region. Google Trends can be a valuable tool for conducting market research. You can also adjust your search based on the industry, category, time frame, location, and type of search (image, shopping, news, web, or YouTube). On the results page, you can see the interest over time, interest by subregion, and related topics. The Google Trends site also allows you to check the frequency of specific search terms. Current trends are from the past 7 days, while past trends date back to 2004. ![]() Google Trends is a search feature offered by Google that shows you the most popular search terms for a specific period. Learning how to use Google Trends for your content marketing gives you a valuable resource for relevant, trending topics that people want to engage with.Īs you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy. This is where online tools like Google Trends come in handy. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience. ![]() To be successful with content marketing, you need to share high-quality content regularly. Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. ![]()
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